Theater on Loudon Street Mall Targets Local Residents, Tourists


The Winchester Star

 — Josh Huff hopes the Bright Box Theater on the Loudoun Street Mall can draw both local residents and tourists to downtown with live performances and independent movies.

The Winchester-Frederick County Tourism Board hopes the theater becomes a draw, too.

Huff, the facility’s events coordinator, spoke to the board during its Thursday morning meeting at the Winchester-Frederick County Visitors Center on South Pleasant Valley Road. The theater opened at 15 N. Loudoun St. during this year’s Shenandoah Apple Blossom Festival.

Bright Box is a “black box” (or experimental) theater, which means it’s flexible enough to accommodate a wide range of shows. The venue has hosted national acts like bluegrass musician Larry Keel, local and regional acts, performers from Shenandoah University and independent films.

“It’s really just an opportunity to bring a lot of the arts to Old Town which, unfortunately, in some other spaces would not fit,” Huff said after the meeting.

“ We ’re a per forming arts venue that really focuses on the arts that happens to have a bar rather than a bar that happens to have a stage.”

The theater’s first floor can accommodate up to 250 patrons, while the second floor can be rented for private parties, Huff said.

Board Chairwoman Rebecca Ebert said after the meeting that Bright Box brings a new entertainment experience to the area.

“It’s wonderful that they’re offering so many flexible opportunities and it’s great to think about another location that we can have performances of a wide variety as well as special events and projects,” she said. “It’s going to be great fun to watch and see what all they bring.”

Additional information on the theater is available online at .

Attending the meeting in the Winchester- Frederick County Visitors Center were Chairwoman Rebecca Ebert, Vice- Chairman Dan Martin and members Bill Hottel, Sue Robinson, Sharon Farinholt, John Marker and Rainee Simpson.

Members Nancy “Tootie” Rinker and Eric Cambell were absent.

— Contact Matt Armstrong at